It wouldn’t be an overstatement to claim that social media is the single most important tool in the marketing mix. With studies estimating that there will be close to 3 billion active social media users by 2020, it is...
The ability for managing customers regressions is crucial for the sustenance of a business as it gauges and strengthens the performance of the representatives. Providing unparalleled service throughout the marketing process is indeed the primary motive of the customer...
What is customer churn? The word churn may sound something really nice for the business, but in practicality, there is nothing joyful about it. It is like a hidden degenerative factor that eats up the business surge from within....
While ERP is a remarkable tool that helps businesses to manage day to day operations easily, it also can be used to access deep insights and business intelligence. Such actionable intelligence can help businesses to recognize opportunities, avert risks...
Artificial intelligence is the technology that enables a computer program or machine to mimic human intelligence. In fact, it is a collection of technologies ranging from robotics and machine learning to natural language processing and even emotion recognition. It is...
Biometrics authentication is the automated identification process where a person’s physiological patterns are evaluated. Before it became a technology in 1970, the fingerprint biometrics existed for over a thousand years. The utility of biometrics technology has now been commercialized...
Modern CRM tools are so advanced that one can create highly personalized campaigns in no time. Yet this does not go very well with customers. If you speak to customers today, they often describe marketing and advertising communication as...
Successful implementation and usage of ERP depends on how skilled your employees are at certain critical skills. While it is not necessary for them all to have technical skills to use ERP, there are certain skills that are very...