Internet today is a vital catalyst for marketing. From social media and blogs to search results and emails, it is all part of a giant online marketing campaign. But amidst this, offline methods of marketing are getting overshadowed. Despite...
Data privacy has become one of the most talked-about topics today; especially since almost everyone stores some of their data digitally. Yet, the same concern isn't visible when it comes to employee data. In fact, most companies still treat...
For quite some time, omnichannel marketing has been a buzzword often heard across marketing pitches. For many, it is a magic wand that can solve all the issues with existing marketing techniques. While this is not true, OM does...
As an employer and a business owner, your prime priority should be to ensure that your employees enjoy a safe and secure environment in which to work. Workplace discrimination costs American employers $398 million a year, whereas British employers...
In recent years, technology-assisted marketing has become immensely popular, and the technical tools that assist in marketing are often known as “MarTech”. MarTech has helped agencies and businesses to automate many manual processes, and increased the efficiency of marketing...
The risks and rewards of manufacturing sector are pretty uneven, making it a hard place to be in. There are so many things that can go wrong and result in a loss. However, ERP could surprisingly be the solution...
Employee unproductivity is the hidden demon that plagues every workplace, but most remain ignorant about it. For a variety of reasons, the productivity of employees could fall and affect the performance of the company itself. However, when the problem...
With the ever-growing competition, getting new customers becomes harder everyday. Thanks to social and digital media, the sources to generate leads are many and varied. However, lack of proper planning often leads to poorly managed or lost leads, which...