There isn't a single customer that doesn't wait eagerly, after making a purchase online. Usually, shipping takes 1-2 days, if it is within the same country and in a big city. However, when people order goods from smaller towns and rural areas, the delivery periods can vary. If one is making international orders, then the days for the parcel to arrive can vary significantly depending on the country and location. Thus, tracking one's orders is one of the most important services that a seller can give to their customers.
Even to this day, many eCommerce stores continue to ship products without really offering their customers an automated tracking experience. When orders cannot be tracked automatically and when information is not beamed on the screens about the status of a parcel, customers will have to wait for an eternity (or so it seems to them).
This reflects poorly on a company's image and the customer may choose a seller who provides automated information about the parcel's shipment and arrival. In this article, let us take a look at some of the most important reasons why it is necessary to automate orders.
1. Automating order tracking ensures accountability
An eCommerce store must always ensure that it is accountable to its customers. When shipments and orders are accountable and can be tracked easily, it ensures that the customers return to the website to shop again. When order tracking is automated, it is also easy for you as a seller to make all your sales accountable. If there is a problem with billing or orders, you could always go back to your logs to verify claims.
2. It builds confidence and trust
Shopping online has really taken off in a big way. However, customers still desist from shopping online, especially the older customers and those who are not yet used to making purchases online. When you automate order tracking, people receive notifications in a timely manner, which builds trust and confidence. Such people are likely to make purchases repeatedly.
3. Avoids unnecessary anxiety and frantic calls made to customer support
It isn't uncommon to meet pessimistic customers. There are customers who always tend to believe that a parcel will never reach them, even if it has been insured and guaranteed. Insecurity is the root cause of such fears but that insecurity can result in a number of unnecessary calls being made to the customer care. This results in unnecessary wastage of resources of the part of your customer care department. In order to avoid frantic and panic-stricken calls about orders that still haven't arrived, automating order tracking and regularly sending out updates to customers is a good idea.
4. Automated tracking ensures detailed log reports of shipments
As a company, you need to know the details of the orders and shipments as well. You may need it now or even in the future. An automated order tracking module helps you to ensure that you can always retrieve information related to orders, shipments and deliveries. This helps you to avoid confusion and streamline the shipment process.
It is very important to automate order tracking so that you can build confidence and trust among customers. Not only that, it also helps you to retrieve shipment related data whenever you require it. Orders, shipments and other logistics related data are very crucial especially while handling complaints. Automating the entire process helps you to avoid unnecessary complications while running a business.