Every company wants to make its customers happy because happy customers will have great things to say about them. While positive customer feedback is the key to brand success, converting your best customers into brand advocates will help you...
While moving forward on the path of technological progress for your business, you might have faced this choice at one point or the other: ERP or digital transformation? For many, these are two mutually exclusive paths that do not...
Employee engagement is one of the most important aspects of human resource management that is often neglected in organizations. Most companies assume that all employees must be equally engaged in their respective roles, but this is far from the...
Enterprise Resource Planning (ERP) has become an integral part of businesses in recent years, given its immense benefits in not only improving the effectiveness of operations but also as a means to stay a step ahead of the competition....
The way customers and prospects perceive your company is your brand identity. This perception depends on several factors like product range, service quality, post-sales support and your ability to respond to customer queries. If you deliver properly on all...
Franchises are an interesting aspect of a business, where you sell your brand to others in return for part of their revenues. It is one of the best ways to enjoy the perks of having an established brand. However,...
Over the last few years, the way companies handle customer service has drastically changed. While just over a decade ago phone or fax were the only two ways you could contact a company. Today, you have a plethora of...
When most companies look at candidates, they see some needy people in need of a job. The inequality in supply-demand of candidates has led to this situation. But if you want to do it right, you need to improve...