Social CRM has helped a large number of businesses to connect with their audiences, engage them and provide great customer service. It has helped businesses to cut down costs and improve relationships with customers with immediate solutions and intuitive conversations. Yet, most businesses make common mistakes that often result in subpar functioning of CRM. These…
As per the customer profile definition, the concept defines the business customers’ description based on the demographics, interest, and hobbies of the individual consumer. The business that deals in offering ongoing services or subscriptions and products should make use of the customer profiles as these will elevate every marketing efforts by giving shape to the…
The HR department of every organization is required to make fruitful choices that will contribute adeptly to the company’s growth for the long term. So, when someone asks questions like what is human resource management? Or what is the role of HR in the functioning of a company? The answer remains the same and that…
While most businesses may already have ERP implemented, they probably don’t consider ways to make ERP smarter. To make ERP smarter, it needs to re-integrate with smart technologies such as artificial intelligence, blockchain, etc. Most ERP vendors usually offer solutions that are geared towards automating day-to-day enterprise operations but fail to address the need for…
Recent surveys show that most companies purchased their ERPs many years ago, and a majority of these ERP users have not upgraded to the latest versions of their tools. What’s more, these businesses continue to use ERP solutions that have not been updated with newer features and integrations. Consequently, businesses do not see the results…
One of the biggest differences between traditional and social CRM is that the former collects status data, while the latter focuses on large amounts of unstructured data. Traditional CRM stores data sourced from company records, voluntarily-submitted data and information collected via customer interactions. On the other hand, social CRM focuses on data that is curated…
The term ’employee performance review’ is self-explanatory. A majority of the companies install performance review software to make the job of analyzing and reporting every employee duties seamless in a monthly or annual cycle. In a more general scenario, employee appraisals are done on every anniversary of their joining. Employees who join at the yearend…
The hierarchy of every company puts particular emphasis on the phenomenon of business forecasting. It is an essential aspect of business stratification where numbers are assumed based on the current and past performance records of business and then planning is carried out for the times ahead. All business forecasting whether it is of sales, growth,…