{"id":3633,"date":"2019-03-09T04:58:34","date_gmt":"2019-03-09T04:58:34","guid":{"rendered":"https:\/\/www.exactlly.com\/blog\/?p=3633"},"modified":"2025-03-25T10:04:06","modified_gmt":"2025-03-25T10:04:06","slug":"5-types-of-crm-prevailing-today","status":"publish","type":"post","link":"https:\/\/www.exactlly.com\/blog\/5-types-of-crm-prevailing-today\/","title":{"rendered":"5 Types of CRM Prevailing Today"},"content":{"rendered":"

Customer Relationship Management (CRM) solutions are a diverse group of tools that perform a wide range of functions. Consequently, there isn\u2019t a single type of CRM that does everything that such a tool is expected to. There are different CRM tools that help you achieve varied goals or approach problems in different ways. It is easy to feel overwhelmed by the number of CRMs available today but most CRMs can be classified into 5 types. You may choose a CRM that specifically addresses your business requirements.<\/p>\n

Let us take a look at 5 different kinds of CRMs that are used across the world today.<\/strong><\/h4>\n

1. Operational CRMs –<\/h2>\n

CRM tools helped businesses to collect contact information of customers and prospects, with a goal to communicate with them when necessary.\u00a0 Today, CRMs do a lot more than just that. Operational CRM is one of the most basic and widely used CRM tools in the market. This kind of CRM helps businesses to carry out their day to day customer service operations with a healthy dose of marketing functionalities thrown in. Previously, basic<\/p>\n

In short, operational CRMs help you to:<\/p>\n

\u2022 Automate your marketing campaign<\/p>\n

\u2022 Manage your leads and customers<\/p>\n

\u2022 Assist you with salesforce management<\/p>\n

If you are looking for a CRM that helps you manage your customers and find new leads, Operational CRM is what you should be looking at.<\/p>\n

2. Analytical CRMs –<\/h2>\n

Analytical CRMs or advanced tools that help top-level management foresee trends based on data are often equipped with advanced data analytics modules. Predictive analytics and AI-based analytics help derive insights about customers and markets that are far more advanced than your regular CRMs.<\/p>\n

An analytical CRM helps you to:<\/strong><\/h5>\n

\u2022 Derive insights about your customers and leads<\/p>\n

\u2022 Strategies business operations based on insights that are drawn<\/p>\n

\u2022 Understand customer behaviour and predict outcomes based on behavioural data<\/p>\n

\u2022 Identify and track key performance indicators<\/p>\n

Invest in an Analytical CRM if you would like to foresee market trends and derive insights from customer behaviour.<\/p>\n

\"CRM-1\"<\/p>\n

3. Collaborative CRMs –<\/h2>\n

A Collaborative CRM helps different departments within an organization to share and use customer information. This is important when it comes to bridging the gap between marketing and sales teams and sharing specific information with support teams. A Collaborative CRM is equipped with access controls that help you to assign roles with regard to who can access which section of customer data.<\/p>\n

Collaborative CRMs help businesses to:<\/strong><\/h5>\n

\u2022 Eliminate bottlenecks commonly experienced between sales and marketing teams<\/p>\n

\u2022 Communicate with tech support and customer support easily<\/p>\n

\u2022 Unite various teams and departments to help the customer better<\/p>\n

Invest in a Collaborative CRM if you have a large team and you often experience difficulties in maintaining organizational cohesion.<\/p>\n

4. e-Commerce CRM –<\/h2>\n

eCommerce CRMs are specifically developed for the burgeoning eCommerce scene that has given birth to innumerable online stores. While any C suctions with the same principle of helping serve customers better and increase sales, and eCommerce Customer Relationship Management comes with special features that make it perfect for online store owners. With so much competition among online stores, it is important to find a tool that helps in managing customers well.<\/p>\n

An e-Commerce CRM helps you to:<\/strong><\/h5>\n

\u2022 Make sure that orders and deliveries are processed quickly<\/p>\n

\u2022 Address customer complaints and refunds efficiently<\/p>\n

\u2022 Predict shopping trends based on web usage behaviour of customers<\/p>\n

If you own an online store, it makes sense to invest in a specialized eCommerce CRM so that you can meet your unique business requirements.<\/p>\n

\"CRM-3\"<\/p>\n

5. Social CRM –<\/h2>\n

Most CRMs focus on collating and tracking sales data and do not add special features to drive customer engagement. As most customers use social media platforms today, it is important to use a tool that focuses on social platforms. Social Customer Relationship Management’s are equipped with special modules that help you connect with your customers on Twitter, Facebook, Instagram, etc.<\/p>\n

Social CRM helps you to:<\/strong><\/h5>\n

\u2022 Engage with your customers on their preferred social networking platform<\/p>\n

\u2022 Gain access to social media data and behavioural insights<\/p>\n

\u2022 Build conversations with customers and have a ready record of what they want<\/p>\n

It is important to find a CRM that has at least a minimal level of social engagement features, if not a full-fledged social CRM.<\/p>\n

Research before investing in CRM:<\/strong><\/h3>\n

As you can see, CRMs that are available today can be roughly classified under five types. Make sure that you have considered your business requirements and listed the goals you hope to achieve before investing in Customer Relationship Management. Choosing the right Customer Relationship Management solution can prove to be a confusing and arduous task but a professional vendor will take the time needed to understand your needs and suggest a tool that meets your requirements. Doing the right research and consulting with the right vendor will help you to find the perfect CRM Solution<\/a><\/strong> that will fetch the results you want to see. Feel free to Contact Us<\/strong><\/a> and get a Free Demo<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customer Relationship Management (CRM) solutions are a diverse group of tools that perform a wide range of functions. Consequently, there isn\u2019t a single type of CRM that does everything that such a tool is expected to. There are different CRM tools that help you achieve varied goals or approach problems in different ways. It is…<\/p>\n","protected":false},"author":6,"featured_media":3634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-3633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exactlly-crm"],"yoast_head":"\n5 Types of CRM Prevailing Today | Detailed Guide | Exactlly CRM<\/title>\n<meta name=\"description\" content=\"It is easy to feel overwhelmed by the number of CRM available today. 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